Web and App Development

We offer full open-source website and app development to the highest standard, across multiple sectors; portfolio to e-commerce and everything in-between. We work with award-winning design agencies to exacting specifications and strict timelines and can offer a range of design solutions as well. Every site is optimised for mobile use.

Beyond the core build, we also offer robust hosting and SEO/SEM and analytics services via our trusted partners to ensure your site is battle-ready from launch and continues to maintain its presence.

Digital Installations

Whether it’s a permanent exhibition installation or a temporary event, we combine our skillset to offer bespoke solutions, scoping and advising the correct technologies for the environment, bringing a concept into a useable final product with minimal ongoing maintenance and risk management factored in, often working in tandem with 3rd party stakeholders, again to strict deadlines.

IT Support

Macadamia began life as an Apple IT Support company with Certified Help Desk Specialist status. We still offer IT support in partnership with Techstream for rapid response 360 degree solutions for IT needs. Our IT clients include the Longrain Restaurant Group and Revolver/Will O’Rourke.



Our collective grounding in the various disciplines of advertising, documentaries, TV and radio, not to mention digital and web development, means we can offer the entire package, or audio and production only. This expertise has enabled us to create our own briefing and development system, Podcraft. This helps shape our high quality output effectively and efficiently and with a little flair too!


Brand Communications + Strategy

Defining persona, for brand or business. Hunting down the ‘big idea’. Selecting the right platforms for the right message. Setting key objectives, and meeting them. All methods to determine how well a brand’s message is received in the marketplace.

Brand communications and strategy is offered via our sister company Nine Yards and headed by one of our own, Vanessa. Combining her experience with your brand’s point of difference enables us to offer clear strategic direction, and ideas that work.


User Centred Design (UX / UI)

Using a combination of practical experience and classical theory, we apply a comprehensive user-focused design framework to all of our projects. The depth of our UX-specific work spans user-testing or contextual enquiries, right through to solving specific problems with existing processes, running research, information architecture, testing and collaborative workshops for a fully evaluated recommendation.


Social Media/EDMs/Digital Ads

Your online presence doesn’t start and end with a website. We can assist in all things social to maintain consistency of brand messaging.
From our in-house strategist, we partner to roll out targeted campaigns.
Newsletter design and build.
Social Media Integrations.
Animated digital ad design and build.





In-gallery interactive reviews display

The Archibald Prize is awarded annually to the best portrait, ‘preferentially of some man or woman distinguished in art, letters, science or politics, painted by any artist resident in Australasia’ and judged by the trustees of the Art Gallery of NSW. For Archibald 2018, Macadamia designed and built an interactive reviews display. Before leaving the exhibition, gallery visitors were able to enter their comment and name on-screen, and see it projected on the wall.

  • Activation
  • Node.js
  • Voting


Website overhaul

An Australian Government initiative, Artbank owns an incredible collection of works available for lease privately, or business use.

Macadamia were tasked with overhauling user experience and functionality. The resolve was to completely redraw the user interface, plugged directly into the externally controlled EMU database, enabling fast search results on some 20,000 unique artworks. A new Wishlist was also built, providing curators with a PDF download and a weblink to their chosen pieces. This functionality doubling as a notification to Artbank for these leads.

  • WordPress
  • PHP
  • EMu database integration
  • Linux Virtual Server


Website redesign and build

One of the most respected heart research facilities in the world, the Victor Chang Cardiac research institute is dedicated to finding cures for cardiovascular disease. Macadamia delivered a complete front-to-back redesign, using a modular design and Craft CMS. Featuring a fantastic visual page builder allowing real time changes with fully responsive views, proving to be the perfect solution for a site with deep content layers.

  • Craft CMS
  • Modular Design
  • UX


E-commerce website redesign and build

Garden Life are a renowned and award winning garden design, supply and installation business. As sellers of the most beautiful pots and plants from around the world, nothing less than a stunning front-end design would do! Macadamia met the need for a complex shipping set-up by plugging into a WP/WooCommerce system.

  • WordPress
  • eCommerce
  • Logistics management


Website development

As one of Australia’s most successful residential real estate groups, McGrath required a site to meet high traffic demands and complex deliverables. Macadamia engaged for the front-end development.

  • Frontend
  • Real Estate


Workshop: The future of long-form journalism

The current affairs department of the Australian Broadcasting Corporation (ABC), Australia’s national broadcaster, tasked Macadamia with the running of a one day workshop on The Future of Long-form journalism. The workshop, for 30 senior production team members, was based on a user/audience centric approach with a focus on reimagining and extending established broadcast programming, and was complemented by presentations from key ABC team members. A day of lively debate and ideas, enhanced by some carefully crafted collaborative exercises. Richly rewarding for all concerned, not least Macadamia!

  • Workshop
  • UX
  • TV


Interactive exhibition displays

Hill End is a former gold mining town, located near Bathurst. For the Hill End Heritage Centre’s interactive museum, Macadamia built a set of 12 unique, interactive iPad displays, featuring a custom CMS for Client updates and installed on-site with a local web server. The centre was nominated for an Australian Interior Design Award.

  • Activation
  • iPad App
  • Custom CMS


Online financial approval portal

Magnolia Lane Financial Services is an independent equipment and vehicle finance broking firm. Grays Online is the largest industrial and commercial online auction business in Australasia. They partnered to produce a business to consumer online finance portal. Macadamia was engaged for UX/UI expertise and to build the system. The UI achieved a simplification of process, delivering a smooth yet transparent experience.

  • Systems Integration
  • Grays Online
  • Finance
  • Data synchronisation
  • Salesforce


New website

Dexion are expert intralogistics specialists delivering storage solutions and materials handling systems. Given Dexion’s brand strapline is ‘Smarter solutions’, Macadamia were under pressure, somewhat, to deliver! The design process included extensive research and testing to achieve a quality UX, particularly with an extensive product list to support. Cue a complex, clever design and build for an international website.

  • WordPress
  • Iconography
  • International & Multi-state site
  • AJAX


Website refresh

Revolver enigmatically describe their talents as ‘making stuff’. Others might say award winning creatives and film makers. Macadamia were pleased to be asked again to deliver the latest refresh of the Revolver site.

  • Film



Macadamia is a digital studio based in Chippendale. Our core expertise includes digital design and digital development (websites, apps, interactive installations). Additionally, we offer full service branding, strategy, and copywriting, or digital production only. Special projects include podcast packages (from initial creative production to final delivery) as well as multi-media/sound design for conferences, exhibitions and events.

+61 432 574 237
69 Abercrombie Street, Chippendale, NSW, 2008

Joel Baldwin – Director – Digital and Client Services

After a long career in broadcast audio post-production, Joel founded Macadamia back in 2007 as an IT support company, evolving into digital development in 2011 and never looking back.

Joel started out as a runner in a London recording studio, and though his superior tea making isn’t called upon as much these days, he’s still every bit as client focused as that young geezer in Soho.

In addition to digital know-how, Joel brings 20 years of sound design and mixing skills, enabling Macadamia to run the gamut of digital to audio to multi-media.

The Macadamia way is the commitment to deliver excellent Client service and premium, bespoke digital creative solutions and production for a loyal client-base, and an increasingly diverse portfolio.

Vanessa Baldwin – Comms Strategy, Planning and Copy Writing

Vanessa’s through-the-line advertising background spans a diverse range of sectors, media, campaigns and projects, gained at international agencies and smaller creative independents alike. Founder of Nine Yards consultancy, her focus is now offering communications strategy, planning and copywriting for Macadamia Clients starting with a simple website planning, to rebranding, brand repositioning, recommending communications strategy, ideas for websites, apps and interactive installations, planning and scripting podcasts.

From one man bands to mega brands – from cosmetics to cars – experienced in broadcast, outdoor, print, radio, cinema etc. (but with a distinct soft spot for digital and podcasts). She makes brands, and their messages, sing.