Web and App Development

We offer full open-source website and app development to the highest standard, across multiple sectors; portfolio to e-commerce and everything in-between. We work with award-winning design agencies to exacting specifications and strict timelines and can offer a range of design solutions as well. Every site is optimised for mobile use.

Beyond the core build, we also offer robust hosting and SEO/SEM and analytics services via our trusted partners to ensure your site is battle-ready from launch and continues to maintain its presence.

Digital Installations

Whether it’s a permanent exhibition installation or a temporary event, we combine our skillset to offer bespoke solutions, scoping and advising the correct technologies for the environment, bringing a concept into a useable final product with minimal ongoing maintenance and risk management factored in, often working in tandem with 3rd party stakeholders, again to strict deadlines.

IT Support

Macadamia began life as an Apple IT Support company with Certified Help Desk Specialist status. We still offer IT support in partnership with Techstream for rapid response 360 degree solutions for IT needs. Our IT clients include the Longrain Restaurant Group and Revolver/Will O’Rourke.



Our collective grounding in the various disciplines of advertising, documentaries, TV and radio, not to mention digital and web development, means we can offer the entire package, or audio and production only. This expertise has enabled us to create our own briefing and development system, Podcraft. This helps shape our high quality output effectively and efficiently and with a little flair too!


Brand Communications + Strategy

Defining persona, for brand or business. Hunting down the ‘big idea’. Selecting the right platforms for the right message. Setting key objectives, and meeting them. All methods to determine how well a brand’s message is received in the marketplace.

Brand communications and strategy is offered via our sister company Nine Yards and headed by one of our own, Vanessa. Combining her experience with your brand’s point of difference enables us to offer clear strategic direction, and ideas that work.


User Centred Design (UX / UI)

Using a combination of practical experience and classical theory, we apply a comprehensive user-focused design framework to all of our projects. The depth of our UX-specific work spans user-testing or contextual enquiries, right through to solving specific problems with existing processes, running research, information architecture, testing and collaborative workshops for a fully evaluated recommendation.


Social Media/EDMs/Digital Ads

Your online presence doesn’t start and end with a website. We can assist in all things social to maintain consistency of brand messaging.
From our in-house strategist, we partner to roll out targeted campaigns.
Newsletter design and build.
Social Media Integrations.
Animated digital ad design and build.





Website overhaul

Macadamia completed a complete overhaul of Artbank Australia’s website. An Australian Government initiative, Artbank owns an incredible collection of works which are available for lease for private or business use. With the existing site malfunctioning both in terms of user experience and functionality, Macadamia completely redrew the user interface and plugged directly into the externally controlled EMU database, providing fast search results on 20000 unique works. We also built a new wishlist system, providing curators a PDF download as well as a weblink to their chosen pieces….whilst also notifying Artbank of these leads.

  • WordPress
  • PHP
  • EMu database integration
  • Linux Virtual Server

Victor Chang

We completely redesigned Victor Chang’s website from front to back, using a modular design and Craft CMS and its fantastic visual page builder, allowing real time changes with fully responsive views. A perfect solution for a site with deep content layers.

Garden Life

One of the nicest front-end designs we’ve had in recent times. Plugged into a WP/WooCommerce system with complex shipping setup.

A pleasure to work on.


Front end development for Australia’s leading Real Estate Agent. Slick design provided by Ascender.

ABC - Workshop

Macadamia were honoured to be engaged by the current affairs department of ABC to prepare and facilitate a one day workshop on The Future Of Long-form Journalism.

We researched and devised a programme for 30 senior production team members to consider a user/audience centric approach to reimagine and extend their established broadcast programming. This was complimented by presentations from key team members.

Hosted at the Police and Justice Museum at Circular Quay, the day was full of lively debate and ideas, aided by some carefully crafted collaborative exercises. A fascinating day and richly rewarding for all concerned…including us.

Hill End Interpretive iPad Installation

We built an set of 12 unique interactive iPads displays for the Hill End Heritage centre with Trigger Design. We installed onsite with a local web server and custom CMS for client updates. The centre was nominated for an Australian Interior Design Award.

Magnolia Lane x Grays Online

Magnolia Lane (financial services) partnered with Grays Online to digital Point of Sale (POS) financing and pre-approvals to users. We were required to make the process happen.

After mapping the Grays Online site I did a stocktake of features wanted from Magnolia Lane’s perspective (i.e. live ABN/CN validation) which we vetted several technical options for, and then established the user journey’s to obtain finance through the online portal.

The user/data flow model, you can see this to the right. The user start points in grey, which included 2 start points (product ad & finance tab in the menu) and then subsequent decisions/options to then get the Magnolia Lane iFrame (light blue). The model includes several API integrations and associated data feeds with a Government ABN/CN checker, Credit History checker, Salesforce and Magnolia Lane’s database.

Once tested with stakeholders, we were able to build the application based on a simplified, yet on brand UI (which you can see to the right).

The UI aimed at simplifying the process by coordinating the API points and minifying user-friction.

Since this application is B2C, the interface required more ‘general’ language, easily recognisable visual constructs (i.e. red for ‘NO’) and a smooth yet transparent process. Pagination helps greatly with this since it can put users at ease by not only where they’re up to but how much more they have to do when in a process.


A complex, international website we designed and built. Our design process included extensive research and testing for a quality UX, specifically focussed on the extensive and complex product list.


Brand refresh and concept site in conjunction with Holt Design. Macadamia CMS system under the hood.

Archibald Prize - Art Gallery of NSW

The Archibald 2018 launched at the Art Gallery of NSW on Friday the 11th of May, and it’s a must see. Our collaboration with The Glue Society is an interactive reviews display. Before leaving the exhibition, add your comment and name on one of the screens to see your comment projected on the wall.



Macadamia is a digital studio based in Surry Hills. Team expertise spans digital development, digital design and UX/UI. Special projects include podcast packages from initial creative production to final delivery and multi-media/audio for conferences, exhibitions and events. We partner with Nine Yards to provide branding, strategy and copywriting expertise.

+61 432 574 237
1/16 Foster St, Surry Hills, Sydney

Joel Baldwin – Director

After a long career in broadcast audio post-production, Joel started Macadamia back in 2007 as an IT support sideline, transitioning into digital development in 2011 and never looking back. Starting as a runner making tea and sandwiches in a London recording studio, Joel’s focus has always been on the customer and as Macadamia pushes past the 10 year mark, their increasingly diverse portfolio proves that that is still the case.

Vanessa Baldwin – Strategic Comms

As a Director of Macadamia and founder of Nine Yards, Vanessa completes our offering. Her combined advertising/consultancy experience spans a diverse range of sectors – from cosmetics to cars – across digital, TV, radio, cinema, press, magazines, outdoor, animation, brochures, signage and collateral, social, point of sale, events/conferences and more recently, podcasting. She makes brands, and their messages, sing.


Louis Klaassen – Programmer

Louis joined Macadamia back in 2008 and brought Macadamia into web and software development in 2011. His skillset is rare. A problem-solving approach to interpreting and converting design to code, coupled with adaptive backend understanding and also server/IT troubleshooting chops sets him apart. That’s without bringing his saxophone playing into the equation.

Jerome Bowman – Ux’er

A UX Designer that’s different to most. A business background, Jerome started an eCommerce business at 23 before launching a completely new online shopping concept to Australia a few years after that. Using technology to come up with creative solutions to problems is his passion and somewhat of a daily undertaking for Macadamia’s varied client-base.