Founder/Director. Digital + UX/UI + client services
Starting as a young runner in a London recording studio, Joel went from stirring tea to mixing audio on award-winning TV and radio programmes for major broadcasters in the UK (including The BBC, ITV, Ch 4) and later in Australia (ABC, Seven, Foxtel) across sport, animation, documentaries, kids, station promos and advertising spots.
Setting up a new London studio and carrying the dual role of Senior Mixer and Studio Manager called upon Joel’s interest and skills in IT and tech. This experience also sparked a career change, studies, and an Apple IT certification when he moved from London to Sydney in 2007.
In this same year Joel founded Macadamia, bringing his client service, creative and technical skills to the digital scene: initially as an Apple IT support outfit, now a specialist, full-service digital studio.
Director. Brand strategy + web planning + copywriting
Vanessa’s fascination with creative messaging began as a child. Viewing cinema ads with more reverence than Return of the Jedi was the first tip-off, as was her poring over magazines, intrigued by the cryptic glamour of ‘Anyhow* have a Winfield’. She didn’t know what a Winfield was, but knew she wanted in…
Post-Uni, that flint of childhood inspiration sparked 20 plus years in advertising and TV in Sydney and London, on a diverse range of brands, campaigns and projects at agencies and broadcasters including DDB, Ogilvy, TBWA, McCann Erickson, Grey Global, and Sky.
Vanessa complements Macadamia’s technical and web expertise by translating the hallmarks of effective advertising to digital and business communications. Consultation that identifies points of difference and helps shape a brand voice that is an engaging and genuine reflection of the client and product it supports. Cutting-through via positioning, web planning and copywriting.
From the minimalist and image-led, to hefty builds requiring high interactivity, integrations and functionality.See websites
We understand the difference beautifully resolved design makes, and how inextricably linked a bold aesthetic is to a strong online presence. As our work spans a diverse mix of clients and disciplines, we don’t limit our creative offering by having a house style. Instead, we partner with a select pool of graphic designers to match the right creative style to the personality each brand calls for, project by project.See websites
Using consultation, insights, and instinct we turn the client brief into a single proposition. The backbone of a project, and what we see as a strong central thread to be drawn through every element of a website, installation or campaign – from navigation and responsiveness, to the look and feel, to the way a site moves and flows, employs animation and imagery to its tone and language – for a fully considered resolve.
Production and build for creative applications and interactive installations for events, and artistic, cultural and commercial applications.See websites
In-house studio with safe hands (and ears) for all sound mixing, voice-over, and post production requirements: short, long-form or live.See websites
Copy that is clean and clear, though expressive, brings a rhythm and style all of its own. Getting the tone right contributes significantly to the degree of engagement and ‘feel’ of the design as a whole. Business messaging doesn’t have to be boring, generic or full of buzzwords but can, and should, fully embody the values of your company and your people.